McDonald’s

Big Mac 50th

To Celebrate the Big Mac’s 50th birthday and show how much everything has changed, while it didn’t we let 50 artists from around the world re-interpret it’s iconic build on 50 unique posters. And turned the two beef patties into one icon of 1986 and one of 2018 using typography and resign relevant to each theme and era.

  1. 2018 BRONZE LION Cannes — Industry Craft / Outdoor

  2. 2018 BRONZE LION Cannes — Industry Craft / Outdoor

  3. 2018 BRONZE LION Cannes — Industry Craft / Outdoor

  4. 2018 BRONZE LION Cannes — Industry Craft / Outdoor

  5. 2018 BRONZE LION Cannes — Industry Craft / Outdoor

  6. 2018 BRONZE LION Cannes — Industry Craft / Outdoor

  7. 2018 BRONZE LION Cannes — Industry Craft / Brand & Communication Design

  8. 2018 SILVER Clio — Out of home

  9. 2018 BRONZE Clio — Illustration

  10. 2018 BRONZE Clio — Illustration

  11. 2018 BRONZE Clio — Illustration

AWARDS